Urban Ignite Marketing: Brand Development

Tasked with revamping Urban Ignite's overall brand identity, the goal was to create something outside the box that would stand out against other marketing competitors, while speaking to each discipline the company offers to their clientele. Light rays and tactile textures were used representing the various video, photo, and print materials Urban Ignite offers to clients. Maintaining a brighter appearance with moments of darker contrast allows these elements to stand out across UI's web identity. The new visual direction and unique font treatment was then also carried out across other external elements, like in their social media templates and email design.

Website Mockup