Phase 1 Direction 1
Phase 1 Direction 2
Final Brand Space 1
Subway Mockup
Final Brand Space 2
Subway Mockup
Contact Helpline: Sub-Rebrand & Marketing Strategy
Logo and marketing campaign created for Contact Helpline's sub-brand, Emotional Listening Support Hotline. Both brand spaces' were designed to establish a distinct identity for the hotline, with the logo designs still connected to that of its parent company. The photographic strategy of using blurred black and white photography with a singular focus within the photos speaks to how the company helps those who feel alone, despite being surrounded by people in busy day-to-day life. This message is also reinforced by placing advertisements in locations with heavy foot traffic, like a subway station.